Begin your makeup application with foundation since more often than not, a light layer of foundation is enough to create even looking skin. You can always apply concealer afterward to camouflage areas that need a little more work, such as around the eyes, on a breakout or dark spot.
The best way to apply foundation is to start in the middle of the face and work downwards towards the jaw-line. Always go in the direction of the way your facial hair grow, to ensure that the fine hairs lay flat. Working outwards allows the product to blend away and disappear into the jawline.
Begin by dabbing the foundation onto your forehead, nose, cheeks, and chin. Using the tool of your choice (fingers, brush, or sponge), start spreading and blending the foundation, working from the center of the face across the cheeks and downwards toward the jawline.
Blend into your hairline and, by the time you reach your jaw, you should be able to blend it away without seeing a demarcation line around your face. If you need to add more foundation at this point, do so a little at a time. It is much easier to add more product than it is to remove a heavy, cakey, or uneven finish. More importantly, it prevents that ring around the jawline – a very unattractive finish that is easily avoidable.
Be sure to apply a light layer of foundation to the eye lids too! It creates a base for your eye shadow and makes your lid one uniform color.