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All You Need to Know About Eye Makeup!!!

For most women, the eyes seem to be the most challenging part of applying makeup. It is the most popular part of the lesson with my clients, and also requires the most practice.

I recommend that you take your time trying out a number of colors, various shades, and the methods for applying them. Remember to use the correct brush for the best application. Always load the tip of the brush. Do not apply the product, with the side of the brush.

There are some general rules to follow but you should play around with the techniques that I share, to best determine what looks best for your eye shape.

Let’s Begin!

  1. Highlight – light, bright, and shimmer works best here as well as in the inner corner of the eyes.
  2. Brow Bone – use mid to light tone depending upon how pronounced your brow bone is.
  3. Crease – medium to dark to make your crease look deep and eye pop.
  4. Lid – light colored shades are normally used here.
  5. Upper Lash Line – medium to dark to define this area well.
  6. Lower Lash Line – light to medium will help for subtle definition.


Where To Apply Color On The Eyes

A basic application would use three shades of eyeshadow colors: a light, a medium, and a dark shade.

Before you begin to apply the shades, you need to understand where to highlight (brighten), and where to contour (darken). Again, these are a variety of methods of applying color to enhance the eyes, as well as methods to correct eye shapes.

Prepping The Eye Area

Before you delve into applying eye color products, you should prep the eye area first. By preparing area around the eye, it will help your makeup to last all day long. Doing so will also help with the unwanted eye crease build-up that we all hate and want to avoid. If you didn’t prep the lids during the foundation and concealer stage, below are the steps you can use to prepare the eyes for color.

  1. Using your finger or a concealer brush, apply a light layer of foundation/concealer or eyelid primer on the entire eyelid, from the inner corner to the outer corner, and blend upward, toward the brow bone.
  2. Use your finger to blend the product into the skin. The warmth of your finger will help it melt into the skin better.
  3. Set with a light dusting of loose or pressed powder to keep the eye area bright. Make sure to dust off any excess powder so as not to enhance lines and wrinkles around the eye area.
  4. You are all set to apply color on the eyes!

Eye Shadow

Eye makeup is the category of cosmetics where you will have the most choice and variety of finishes and textures. You can buy colors individually or in a palette that offers a predetermined selection of complementary shades. Either way, have fun mixing and matching colors!

Most eyeshadow colors are in the forms cream, pencil, or powder. I prefer to work with powder, but sometimes enjoy the quick color, a wash of cream eyeshadow can provide. I suggest you play with different textures to help you determine your preferred choice.

I often use an eyelid primer. It makes the entire lid area one solid color. It ensures eyeshadow stays put and stops any creasing on the eyelids.

Eyeshadow Textures

Please limit the amount of sparkle or glitter you use for daytime. It is very important to know that there are guidelines to follow with respect to how much or little sparkle you should use! Remember: daytime = matte, nighttime = sparkle away!!!

  • Matte – Flat, no sparkle or shimmer. Great for lining the eye and contouring. Perfect for mature eyes, as it doesn’t enhance wrinkles.
  • Frost – Some shimmer. Best for highlighting and younger eyes.
  • Shimmer – Fine, shimmer. Good for highlighting.
  • Pearl – Reflective particles. Great for everyone.
  • Glitter – Large particles and great for young skin and evenings out.

Flattering Eye Colors

Here are some eyeshadow color suggestions to bring out the brightest blues or the warmest browns…

If your eyes are green…. Choose colors such as plums, steel greys, and pinks.

If your eyes are brown…. Choose purple, navy, and gold will enhance your eye color.

If your eyes are blue…. Choose brown, taupe, and black will make your blue eyes their deepest!!!

Hope this helps you out with your eye makeup!!!! See you next Tuesday with another great blog post!!! xoxox – Ashley

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