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How-To Pick A Foundation!!! :)


Complexion perfecting creams and liquids have the power to take you from natural to supernatural. Knowing how to navigate BB Creams, Foundations and beyond is a lifelong skill, because good skin never goes out of style!!!


Choosing A Base

Whether you’re looking for a sheer wash of color or a full complexion overhaul, there’s a base for every skin need.

 Tinted Moisturizer

This straightforward mix of sheer color and moisturizer supplies subtle coverage and hydration to your face. Best for those searching for a discreet pick-me-up for their complexions.

BB Cream

The BB in BB Cream stands for “Beauty Balm”, which marries the benefits of targeted skincare (think: hydration, SPF, and anti-aging properties) with a sheer wash of color. Best for those who want to tint with a focus on prevention and maintenance.

CC Cream

The CC in CC Cream stands for “Color Correcting”, making this product group adept at combating redness or sallowness with, most often, light-diffusing particles and a skin-tone-warming tint. Best for those with uneven complexions looking to conceal existing issues.


The most opaque of bases, foundation provides a uniform color to your complexion. Available in sheer, medium, and full coverage formulas, it’s best for those looking to significantly improve their complexions in a pinch, or for anchoring more dramatic makeup looks.


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