Highlighters / Enhancers
These shades will really open up your eyes. You won’t always find this written on the package but basically they are colors that highlight or reflect your own natural color.
Intensifiers / Poppers
These colors, on an artist’s color wheel, are made of predominantly the opposite pigments to your own eyes, and therefore provide maximum contrast value to really brighten and illuminate your natural eye color.
These are shades which are considered “neutral” as they are made of varying combinations of the three primary colors, blue, red and yellow. There are warmer browns containing more yellow pigments that are suited to warmer brown, green and hazel eyes, and cooler browns containing more blue pigments best suited to deep brown, blue, cool green and cool hazel eyes, yet all do contain a combination of the three primary colors in their mix. Shades of brown eye shadow are universal and can be worn by anyone, anytime, for a natural or sophisticated look depending on how it is applied.
These high-shine reflective shades can be warm, cool or neutral and a little goes a long way! Metallic shades will draw maximum attention to wherever they are applied (many highlighters are metallic), so if your skin if less than perfect (like most of us), be aware as metallics will highlight any flaws or fine lines. Used all over, they will give a beautiful, fresh sheen for both daytime and evening.
These are deep, vivid or bright colors used on either the upper or lower eye areas and are best applied in minimal quantities, such as a fine line very close to the lash line or a corner accent on either the inner and/or outer corners, for that extra impact. Think of these as “accessory” shades, just like a great pair of shoes, handbag or earrings to complete a look.